Higher education
This years higher education track is intended as a complete 1-day conference in itself, covering the key challenges facing higher education web professionals while enabling delegates to network with peers from around the world.
6.30
Run With the Vikings
Location: We meet in front of the Radisson Hotel.
A 25 minute run at a relaxed pace.
8.00
Registration
Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.
9.00-9.15
Conference opening: Aarhus Mayor Jacob Bundsgaard
9.15-10.00
Opening keynote: Going boldly into the present
10.00
Break
10.15-11.00
Higher Education – Top tasks
11.00
Break
11.15-12.00
Higher Education – Online strategy
Read more about the session: Higher Education – Online strategy
12.00
Lunch
12.00-14.00
IKS "Web and Intranet Professionals" Workshop
An exclusive event for CIOs and IT Managers
13.00-13.45
Higher Education – Going Mobile
Mobile communication is growing up fast. Janne will look into how mobile at the Faculty of Life Sciences (University of Copenhagen) has become part of their strategic communication and what this means for their overall media portfolio.
Read more about the session: Higher Education – Going Mobile
13.45
Break
14.00-15.00
What’s on – Roundtable discussions
1. Google+: A digital platform for success?
2. How universities are implementing mobile strategies
3. Intranet trends for 2012 and beyond
4. Open source CMS marketplace & trends
5. Website relaunch: How to find a new software vendor and/or agency?
6. “That’s the way the cookie crumbles!” What the EU privacy directive means for you
7. The value of social business platforms for your organization
8. The growing importance of mobile in your online presence
9. Successful web project management: Is it actually possible?
10. Standards matter! But which, why and how?
11. Better information sharing through standards
12. The boundaries of a digital strategy
13. Search
14. User Experience
15. Digital Marketing
16. Aligning digital and business strategy
15.00
Break
15.15-16.00
Higher Education – Digital Marketing in a Social World
Read more about the session: Higher Education – Digital Marketing in a Social World
16.00
Break
16.15-17.00
Higher Education – Analytics
We more often than not try to revolutionize our websites, which usually solves some big problems, but also brings forward new major obstacles of its own.
As in other parts of life, evolution is far better than revolution.
Michael Fienen, Director of Web Marketing at Pittsburg State University, will delve into how web analytics gives you the answers to step by step successfully transform your website for the better. Not by turning it upside down, but by improving it ongoing.
17.00
Break
17.15-18.15
Web Idol
Help crown the “2011 Web Idol” in a fast-paced, entertaining set of competitive demos.
18.30
Conference Party
Location: ART Restaurant on the 8th floor of ARoS
More information
Helped by the members of the J. Boye groups, we’ve found bright speakers from Europe and North America, who will come and share their experiences and vision for higher education on the web.
The track is opened with a visionary keynote on better websites. In the sessions during the day you’ll hear presentations from industry experts and web professionals on governance, digital strategy, social media, analytics, user experience and finally a session on digital marketing. Among the case studies are Hogeschool Utrecht (NL), London School of Economics (UK), Pittsburg State University (US) and University of Copenhagen (DK).
With 4 other tracks going on at the same time, you can use the breaks, plenary sessions and popular evening social events to broaden your perspective and engage in conversations with peers from other industries. If you have time, come a day early and stay a day later to attend the 2 other conference days.
The higher education conference track is hosted by Janus Boye.
NB: If you work in higher education, you are eligible for 25% discount on your conference registration