Going mobile
The future is nearer than you think. In a few years, enterprise have turned mobile, websites have turned into apps and the user expectations have dramatically changed. This track will focus on how enterprises are becoming mobile and using mobile for marketing, taking mobile payments, handling support and finally offering a glimpse into what's next.
6.30
Run With the Vikings
Location: We meet in front of the Radisson Hotel.
A 25 minute run at a relaxed pace.
8.00
Registration
Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.
9.00-9.15
Conference opening: Aarhus Mayor Jacob Bundsgaard
9.15-10.00
Opening keynote: Going boldly into the present
10.00
Break
10.15-11.00
Going Mobile – Enterprise mobility
The opening session on the going mobile track will be by UK-based information expert and industry nestor Martin White, who will share his insights on what happens when enterprise goes mobile. The talk goes beyond mobile intranets and provides you with knowledge about the key challenges when it comes to enterprise mobility
Read more about the session: Going Mobile – Enterprise mobility
11.00
Break
11.15-12.00
Going Mobile – How it is done
Attend this session to hear the whole story from practitioners on how they went mobile. What did they learn along the way? What are the actual benefits of apps and mobile sites?
12.00
Lunch
12.00-14.00
IKS "Web and Intranet Professionals" Workshop
An exclusive event for CIOs and IT Managers
13.00-13.45
Going Mobile – Marketing
With mobile on the rise, online marketeers are faced with yet another channel to reach via their digital campaigns. But how do you catch the attention of the mobile users without having to reinvent the wheel and build completely new marketing campaigns? Come and learn from mobile marketing success stories from practitioners.
13.45
Break
14.00-15.00
What’s on – Roundtable discussions
1. Google+: A digital platform for success?
2. How universities are implementing mobile strategies
3. Intranet trends for 2012 and beyond
4. Open source CMS marketplace & trends
5. Website relaunch: How to find a new software vendor and/or agency?
6. “That’s the way the cookie crumbles!” What the EU privacy directive means for you
7. The value of social business platforms for your organization
8. The growing importance of mobile in your online presence
9. Successful web project management: Is it actually possible?
10. Standards matter! But which, why and how?
11. Better information sharing through standards
12. The boundaries of a digital strategy
13. Search
14. User Experience
15. Digital Marketing
16. Aligning digital and business strategy
15.00
Break
15.15-16.00
Going Mobile – Business
What can we learn from organisations where mobile has become the core business, not just another "nice to have"? Join this session to hear a case story from an organisation where mobile has become a vital part of their business DNA.
16.00
Break
16.15-17.00
Going Mobile – In 2015
We hear it all the time: Mobile is the new black and if your organisation doesn't have an app, mobile website and intranet it is completely out-dated. This session will go behind the hype and explore how mobile can be thought into the existing digital infrastructure and prepare your organisation for the future.
17.00
Break
17.15-18.15
Web Idol
Help crown the “2011 Web Idol” in a fast-paced, entertaining set of competitive demos.
18.30
Conference Party
Location: ART Restaurant on the 8th floor of ARoS
More information
Learn:
- What is involved in enterprise mobility
- How to manage mobile content
- Lessons learned from mobile campaigns
- Using mobile phones for navigation and support