Digital strategy and governance
This track on digital strategy and governance presents the newest tendencies within the area of digital strategy and governance through relevant case studies and a few expert presentations. The topics dealt with ranges from building successful strategy to how to operate a web organization in 2011.
6.30
Run With the Vikings
Location: We meet in front of the Radisson Hotel.
A 25 minute run at a relaxed pace.
8.00
Registration
Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.
9.00-9.15
Conference opening: Aarhus Mayor Jacob Bundsgaard
9.15-10.00
Opening keynote: Going boldly into the present
10.00
Break
10.15-11.00
Digital Strategy and Governance – in 2012
Read more about the session: Digital Strategy and Governance – in 2012
11.00
Break
11.15-12.00
Digital Strategy and Governance – Who should be on the team?
Read more about the session: Digital Strategy and Governance – Who should be on the team?
12.00
Lunch
12.00-14.00
IKS "Web and Intranet Professionals" Workshop
An exclusive event for CIOs and IT Managers
13.00-13.45
Digital Strategy and Governance – Dealing with new challenges in old organizations
13.45
Break
14.00-15.00
What’s on – Roundtable discussions
1. Google+: A digital platform for success?
2. How universities are implementing mobile strategies
3. Intranet trends for 2012 and beyond
4. Open source CMS marketplace & trends
5. Website relaunch: How to find a new software vendor and/or agency?
6. “That’s the way the cookie crumbles!” What the EU privacy directive means for you
7. The value of social business platforms for your organization
8. The growing importance of mobile in your online presence
9. Successful web project management: Is it actually possible?
10. Standards matter! But which, why and how?
11. Better information sharing through standards
12. The boundaries of a digital strategy
13. Search
14. User Experience
15. Digital Marketing
16. Aligning digital and business strategy
15.00
Break
15.15-16.00
Digital Strategy and Governance – Demonstrating the value of governance
Read more about the session: Digital Strategy and Governance – Demonstrating the value of governance
16.00
Break
16.15-17.00
Digital Strategy and Governance – Implementation and Execution
Read more about the session: Digital Strategy and Governance – Implementation and Execution
17.00
Break
17.15-18.15
Web Idol
Help crown the “2011 Web Idol” in a fast-paced, entertaining set of competitive demos.
18.30
Conference Party
Location: ART Restaurant on the 8th floor of ARoS
More information
The world of digital strategists, web managers, online directors and their peers is changing rapidly. A few years ago many didn’t know exactly what their role was, and web strategy was often an appendix to the other strategies of an enterprise.
But as digital presence has become business critical the hidden mysteries of the web department are now being discussed in main stream media and even your CEO is likely to use the web on a daily basis. At the same time enterprises have to deal with setting data free to users which is changing in a fundamental way how they are doing business.