Program
Monday, 5. Nov 2012 | Tuesday, 6. Nov 2012 | Wednesday, 7. Nov 2012 | Thursday, 8. Nov 2012
8.00
Registration
Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.
9.00-9.15
Conference opening
9.15-10.00
Keynote: It’s 2021: Do you know where your digital stuff is?
10.00
Break
10.15-11.00
Digital Marketing – The Digital Marketing Mix
Intranet – Employee adoption of a social intranet
Online Communication – Content Strategy
Standards & Technology – W3C update
User experience – Choreographing multichannel experiences
11.00
Break
11.15-12.00
Digital Marketing – Online Brand Management
Intranet – Mobile access
Online Communication – Online Communication at the European Commission
Standards & Technology – Open Source as a Strategy
User experience – Responsive Web Design
12.00-13.00
Lunch
13.00-13.45
Digital Marketing – Social Media Marketing
Intranet – Information and knowledge management
Online Communication – Trends and innovation
Standards & Technology – How video works on the web
User experience – Forms that work
13.45
Break
14.00-15.00
Expert panel discussion
15.00
Break
15.15-16.00
Digital Marketing – B2B versus B2C: Targeting the Customer
Intranet – Uniting your organization with a social intranet
Online Communication – Less is more
Online Communication – Social Media and Governance
Standards & Technology – Industry Progress
User Experience – Inconvenient truths about redesign
16.00
Break
16.15-17.00
Digital Marketing – Panel discussion: Social, Mobile and Video – the Future of Digital Marketing?
Intranet – Search
Online Communication – Measuring in a multichannel world
Standards & Technology – Moving to the cloud
User experience – What is coming next?
17.00
Break
17.15-18.15
Town Hall
Join expert panellists in an engaging, fast-paced debate on key issues for 2011 and beyond.
18.30
Farewell Dinner
Location: Café Römer, Åboulevarden 50